Where the metaverse influences reality, the design behind our Oxford Street hub is a tale of collaboration and a flip of narratives. When we commissioned creative agency Pengarna to create a visualisation video for the hub, their eye for strikingly futuristic detail was so spot on for how we imagined the space, we sent them to the interior designer. Think bold colour spectrums, infinity mirrors, contemplative archways, NFT digital galleries, creative parlours and an immersive meta-lounge. The Oxford Street hub is a playground for reinventing the future of everything.